The Ask: “We need high impact OLVs for Glad’s most basic product line, but we don’t have production money for a new set or talent.”
When it comes to taking out leaky trash, the best thing that can possibly happen is… well, nothing. So we took that idea and ran with it, creating the most dramatic trash situations imaginable.
The results were a series of perfectly unspectacular OLVs for America’s least dramatic bags: Glad with LeakGuard.