The Ask: “This contract is big news for Archer. How do we convince the rest of the world it’s big news for them too?”
Archer Men wanted to make a splash for its first official endorsement…like, a REALLY REALLY big splash. But they only had an annual advertising budget of $340.
Luckily, with the right contract and the right social plan, making an impact was only a matter of time. Ten million years to be exact.